the rapid growth of artificial intelligence as well as technological advancements in biometric sensors, Azumio is one of the leading fitness app developers, providing various modern fitness and health apps that aid fitness enthusiasts in various ways. The vast range of fitness apps includes Argus that is the all in one application that tracks the diet, fitness and much more. Instant Heart Monitor that determines the heart rate through an image sensor, and Fitness Buddy to help users get the maximum use of their training. Other fitness apps offered by Azumio includes Glucose Buddies, Life Coin and Instant Fitness along with Sleep Time. In 2017, the company released the first app to take food photos; Calorie Mama AI, it uses advanced algorithms for deep learning to help users quickly identify food items and simplify the process of counting calories.
Fitbit is one of the largest brand of wearables and top fitness app developers has demonstrated the strength of its fitness and health platforms with over twenty million users who have joined the community. The Fitbit platform offers personalized experiences, as well as insights via the Fitbit’s interactive fitness apps, including Fitbit, the Fitbit, Fitbit Coach, and the Fitbit OS for smartwatches. The fitness platform runs on the world’s biggest wellness and health social media network, as well as databases. The company recently launched Fitbit Care for health systems which combines virtual care with health coaching with Fitbit Plus. Fitbit Plus app to help to improve the management and prevention of disease. Fitbit bought Twine Health; a cloud-based collaboration-based health platform in February of 2018.
Fitness Keeper is the company behind the most successful smartphone fitness platform; Runkeeper that leverages GPS technology within smartphones to help people who exercise, specifically runners, better keep track of, measure and increase their fitness. The company was founded in 2008 and this GPS fitness tracking app available for Android and iOS has a user base of over 50 million users around the world in the present. The app continuously monitors the user’s performance, allowing them to track progress, access the full history of their actions and keep track of specific fitness programs. ASICS is the Japanese top shoe manufacturer; ASICS bought Boston-based Fitness Keeper for $85 million in the year 2016.
Under Armour is one of the biggest brand of shoes around the globe, with offerings which include, footwear, apparel and accessories. The company entered the lucrative fitness app market after the purchase from MapMyFitness in 2013, and then signed a agreement in 2014 with MyFitnessPal along with Edmundo. The company, however, Under Armour laid the foundation for its fitness business that is connected in 2015 when it launched the creation of a digital fitness community that spans the four mobile fitness apps: Edmundo, MapMyFitness, MyFitnessPal along with UA Record. With this set of fitness apps connected to each other, Under Armour is now serving over 200 million people around the globe.
A plethora of sports brands have invested more in digital products like applications for fitness, Adidas has been slow to adopt the new trend. However, the world-renowned sportswear company took a few big steps to lead the fitness apps market, beginning with the acquisition of Runtastic fitness app by Axel Springer in 2015. Runtastic is home to more than 245 millions downloads as well as more than 130 million users registered on its website. In the year 2017, Adidas launched the All Day Fitness App that is available on Android and iOS which provides information about fitness aspects like mental and physical activity, as well as the importance of rest and nutrition.
Google the tech giant, developed a health-tracking platform; Google Fit for Android and Wear OS launched in August 2014. Google Fit uses mobile device sensors to monitor and record the physical activity of walking, cycling and running and tracks the fitness goals of the user to provide a complete picture of their health. Google recently released an entire overhaul of Google Fit in collaboration together with the World Health Organization(WHO) and the American Heart Association(AHA). The latest update encourages people to reach two goals, one is based on a brand new concept called heart points as well as another one based on ‘move minutes’.
Noom is among the leaders of the fitness apps market . Noom offers health coaching on mobile devices through its platform that combines the capabilities of digital technology with the responsiveness of human coaches. Noom’s exercises monitoring and weight loss applications have been downloaded by more than 48 million users worldwide. Established in 2008 in New York, Noom also offers a behavior modification platform which aids in the treatment of chronic and pre-chronic diseases. Since then, the company has extended its offerings and now includes curricula to treat diabetes, prehypertension and hypertension.